Privacy Policy
Privacy Policy & HIPAA Notice of Privacy Practices for Gate City Physio
Effective Date: June 24, 2025
At Gate City Physio in Greensboro, NC, your privacy is paramount. We are deeply committed to protecting the confidentiality and security of your personal and health information. This document outlines how we collect, use, disclose, and protect information gathered through our website (gborophysio.com) and in the course of providing our physical therapy services.
As a healthcare provider, Gate City Physio, adheres strictly to the Health Insurance Portability and Accountability Act (HIPAA) and all applicable North Carolina state laws regarding patient privacy.
Our Commitment to Your Privacy
We understand that your health information is highly personal. Each time you visit us, we create a record of your care, including your symptoms, examination results, our assessment, treatments, and future plans. We have a legal and ethical obligation to protect this information and will only use or disclose it under specific, limited circumstances.
Information We Collect
We collect information to provide you with excellent physical therapy care, manage our practice, and improve our services. This includes:
Protected Health Information (PHI): This is information about your past, present, or future physical or mental health, the healthcare services you receive, and payment for those services. We collect this during your evaluations, treatment, and from medical records you provide.
Personal Identifiable Information (PII): Such as your name, address, phone, and email, gathered when you schedule appointments or contact us.
Website Usage Data: Non-personal information like your browser type, IP address, and pages visited, collected through standard server operations and technologies like cookies. This helps us enhance your online experience.
How We Use and Disclose Your Information
We use and disclose your information primarily for:
Treatment: To plan and provide your personalized physical therapy care, including coordinating with other healthcare providers involved in your treatment (e.g., referring physicians).
Payment: To bill and collect payment for our services from you, your health plan, or other payers.
Healthcare Operations: To manage our practice, improve the quality of care, conduct internal reviews, and ensure efficient operation (e.g., appointment reminders, quality assessment).
Communication: To respond to your inquiries, schedule appointments, and send you information related to your care. With your permission, we may also send you information about our company and services.
Website Improvement: To analyze website usage and enhance your online experience.
We will never sell or lease your personally identifiable information to any third parties.
Special Cases for Disclosure: We may disclose your information when required by law (e.g., public health activities, law enforcement requests, court orders), to avert a serious threat to health or safety, or in disaster relief situations. We may also share information with our Business Associates (e.g., billing services) who are contractually obligated to protect your information and comply with HIPAA.
Family/Friends: Using our professional judgment, we may disclose relevant health information to family members or close friends involved in your care or payment for your care, with your opportunity to object if practicable.
Marketing (Limited): In most cases, we need your written authorization for marketing. We may offer promotional gifts of nominal value or discuss services face-to-face.
Your Privacy Rights
You have important rights concerning your protected health information:
Right to Access: You can inspect and get a copy of your health information.
Right to Amend: You can request changes to your health information if you believe it's incorrect or incomplete.
Right to an Accounting of Disclosures: You can request a list of certain disclosures we've made of your health information.
Right to Request Restrictions: You can request limits on how we use or disclose your health information for treatment, payment, or healthcare operations. If you pay for a service fully out-of-pocket, you can request that information about that service not be disclosed to your health plan, and we must honor that.
Right to Confidential Communications: You can request that we communicate with you about health matters in a specific way or at a different location (e.g., calling only at a certain number).
Right to a Paper Copy of This Notice: You can request a physical copy of this Privacy Policy at any time.
To exercise any of these rights, please contact our Privacy Officer using the contact information below.
Website Specific Information & Practices
Children Age 16 and Under: We are committed to protecting children's privacy. IF YOU ARE 16 YEARS OLD OR YOUNGER, PLEASE DO NOT SUBMIT ANY PERSONAL INFORMATION TO OUR SITE OR TO US. If we discover that a child 16 or younger has provided us with identifiable information, we will delete it. We encourage parents to supervise children's online activity.
Use of Cookies: Our website uses "cookies" to enhance your experience by remembering preferences. You can adjust your browser settings to refuse cookies, though some parts of the site may not function optimally.
No Malware/Spyware/Viruses: We do not knowingly permit the use of harmful software on our site.
Links to External Sites: We are not responsible for the privacy practices or content of third-party websites linked from our site. Please review their privacy policies.
Choice/Opt-Out: Our site may offer you the chance to opt-in to communications. You can always opt-out of future mailings by following instructions in the communication or by emailing us at the address below with "Remove from Mailing List" in the subject line.
Data Transfer: Our site operates on servers in various locations, including the United States. Your information may be transferred across borders. We ensure it's protected to the same standard globally, with appropriate contracts for third-party service providers.
Your Access & Control: You can request to review, amend, or delete your personally identifiable information we've collected. Please email info@gborophysio.com with "Personal Information Review Request," "Delete Account," or "Delete My Information" in the subject line.
Data Security
The security of your identifiable information is extremely important to us. We use technical, administrative, and physical security measures (like secure servers, encryption, and access controls) to protect your information from unauthorized access and improper use. While we strive for maximum protection, no internet data transmission is 100% secure. By transmitting information to us online, you accept this inherent risk.
Your Acceptance of These Terms
By using our website, you agree to the policies and restrictions outlined in this Privacy Policy. If you do not agree, please do not use our site. We may revise this policy periodically by updating this page, and you are bound by any such revisions. Please review this page regularly.
Contact Information for Complaints or Concerns
If you have any questions or concerns about this Privacy Policy, our privacy practices, or if you believe your privacy rights have been violated, please contact our Privacy Officer:
Gate City Physio
515 South Elm Street Suite E
Greensboro, NC 27406
Phone: (336) 904-3619
Email: info@gborophysio.com